Vimeo has given up on creators, and AMC Theaters has given up on. There's Gold in them Hills: This was going to be the basis of this week's main article, but then the Vimeo news hit. Variety has the news, and while this will surely be gimmicky, we need more of these partnerships to keep bringing in younger and wider - and hopefully more diverse - audiences to the movies. TikTok Partners with Cannes: Cannes has announced a partnership with TikTok, which is about damned time. Question is – is the creator economy the future of content, or is the future just more enterprise video? We may have our answer. It’s gotten so bad out there that I’ve started advising many indies and my brand clients to re-embrace the old DIY culture and release their films to their audiences themselves, using service deals and services such as Vimeo – the creator economy is the future! And a necessity! … but they just killed that idea. Most distributors and aggregators only see a future in AVOD and FAST channels- advertising, which doesn’t work for every movie. Netflix, Hulu and all of their buddies (ha!) have all turned their backs on buying completed films altogether and have mainly decided that TV shows are the future. ![]() Amazon Video Direct is no longer accepting most documentary films from indies. I’ve written before that there’s a weird déjà vu to all of this talk, but if the future is going to be about creator’s owning their work, their audience and their futures, Vimeo has decidedly left that ecosystem and someone else is going to have to build it.Īnd let’s hope someone builds it soon. It’s also a little ironic that it’s happening now, just as everyone is talking about the resurgence of the creator economy. Must be a great recruitment tool for talent – come make a B2B video site! – and if you ever knew the old Vimeo, it was a destination for some of the coolest folks around…not anymore. ![]() Problem is, that’s a successful way to make a business that will sell to someone for millions and let the whole mess become someone else’s problem to shut down someday, but it’s also a way to make the most boring video business on the planet. Now, Vimeo is a destination for corporate video – “a B2B solution, not the indie version of YouTube” in the words written with a disdain so great you can hear it from current CEO Anjali Sud. And the management who understood the film world all left the building, leaving behind a (good) team who needed to become more profitable than is possible, even if you tie together all parts of the arthouse and indie film worlds. There was a time when they had their hands in so many parts of the indie and arthouse (and to some extent, even Hollywood) film ecosystem – from editors sharing dailies all the way through film fest submission links to sharing the film with press, and for some, even running their VOD options to the public – that if they’d stitched them together properly, they would have owned the entire space.īut Barry Diller (the owner at the time) figured out just fast enough that competing with Netflix was going to cost hundreds of millions to billions, which he didn’t want to spend. There was also a time when they tried briefly to be the next Netflix (see High Maintenance above). There was a time, not too long ago, when Vimeo was seen as the potential savior of indie film. This couldn’t come at a worse time for indie and arthouse filmmakers, or for other creators and creatives who need an outlet to share and sell their films, because so many other doors have shut in their faces already, and it was just about time for the entire community of video-makers to re-embrace the service, and none seems poised to properly take their place. ![]() This week, The Verge reported that Vimeo is raising hosting fees for creators to astronomical levels (from a couple hundred to several thousand dollars), and people are leaving for YouTube. But as the entire indie world will soon learn, Vimeo is not meant for you – or other creators – anymore. It’s been nice, but often frustrating, knowing you. Weekly musings on indie film, media, branded content and related items from Brian Newman.īye bye, Vimeo. enterprise! View this email in your browser
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